The Moodboard
The founder/president, Colleen Decker, wanted to incorporate her love of the beach while also remaining professional. She also wanted it to be inviting and not cold.
Primary Logo
We decided on incorporating this illustration of a shell, based on one of Colleen's personal favorites she's collected. This reflects the beautiful beach town location and her love of the beach. We chose this softer gray color as opposed to black, in order to maintain the air of professionalism while also being inviting and not harsh or dull. The simple yet friendly nature of the font gives off a more inviting feel than your typical insurance agency.
Business Cards
