The Moodboard
Taylor liked earthy tones, as well as the more bohemian looking logos. She liked the idea of including scissors, but without looking tacky or unoriginal. The combination of script/handwritten fonts paired with a sans serif or serif font drew her in as well.
Primary Logo
For the primary logo I incorporated the scissors, but with a boho twist, weaving flowers through them. For the fonts, we chose these two sans serifs, the primary font being a bit higher contrast and a heavier weight. The secondary font is more straightforward and a thinner weight to provide contrast between the two.
Secondary Logo
For the secondary logo, I rearranged the scissors to be above her name and title.
Color Palette
Business Cards
